29 January 2012 Last updated at 13:15 GMT

Leaked document reveals plans to monetise Euro in exchange for industry bailout funds

The ECB has rejected outright controversial claims that it intends to 'privatise' sections of Euro currency notes and coins .

ECB head Mario Draghi told the BBC today it would be "impossible" for central Bank to cede any control of its output to private companies.

The statement comes amid shock reports that European powers have been in secret talks to yield a small percentage of note and coin surfaces over to advertising use, in exchange for 'bailout aid' to stricken financial institutions.

The BBC has come into posession of documents claiming that EU finance ministers and several of the larger European companies are at an advanced stage of negotiations for a financial aid package that would see a massive injection of funds into key banks in Greece, Ireland, Spain and Portugal .

Notes will be sponsored according to company status

According to the document, sponsorship will be on a pyramid scale, with luxury brands such as Chanel and Gucci appearing on the largest denominations, and 'everyday' brands such as Tesco and BT advertising on 5 and 10 euro notes.

Industry sources are remaining tight-lipped, but sources said a major statement could be made as early as next week.

'Child-friendly coins'

In a move that has angered family-interest groups, the leaked report suggests commercialisation of Euro coins would allow direct advertising to young children, such as the leaked design for a Lego sponsored coin pictured below.

Child friendly advertising could be available on coin surfaces

"It's going to be impossible for the EU government to accept such a deal - I don't think it would be supported by any right-minded person" said Mr Paul Swinson, chairman of the Advertising Standards Authority.

"We have been giving up quite a bit, but I think our currency is a red line that no-one would dare cross.

Reaction from business sources here has been muted, but positive, with many business leaders stating off the record that the deal would be good for both european economic survival and the industries involved.